Journal

Editorial

Guides for customers on manicures, pedicures, and nail care. What to pick, what to ask, how to look after them at home.

Services

Service explainers — what each manicure or pedicure type is, who it suits, what it costs.

• Acrylic nails · 10 min read
• SPA manicure · 9 min read
• Express pedicure · 8 min read

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Techniques

Technique deep-dives — French, baby boomer, ombre, and the variations beyond.

• Marbling nail technique · 9 min read
• Baby boomer (French ombre) · 8 min read
• Foil work (gold, silver, holographic) · 10 min read

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Shapes

Nail shape guides — almond, oval, square, and the rest.

• Oval shape nails · 6 min read
• Square shape nails · 7 min read
• Squoval shape nails · 7 min read

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Decor

Decoration — crystals, foil, and hand-painted detail.

• Stickers and decals for nails · 8 min read
• Gold foil and metallic accents · 9 min read
• Encapsulated designs · 9 min read

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Care

Care and safety — between-appointment habits, removal, allergies, UV.

• Maintenance between appointments · 7 min read
• Healthy nails fundamentals · 9 min read
• Common nail problems and what they may suggest · 10 min read

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Trends

Seasonal looks and current Instagram-popular styles.

• Minimalist nail trends · 8 min read
• Current Instagram-popular nail looks · 5 min read
• Bridal nail planning · 10 min read

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