Journal

Editorial

Guides for customers on manicures, pedicures, and nail care. What to pick, what to ask, how to look after them at home.

Services

Service explainers — what each manicure or pedicure type is, who it suits, what it costs.

• Semi-permanent pedicure · 9 min read
• Gel maintenance and refill · 9 min read
• SLIM manicure (Russian-style hardware) · 10 min read

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Techniques

Technique deep-dives — French, baby boomer, ombre, and the variations beyond.

• Chrome and mirror nails · 9 min read
• Marbling nail technique · 9 min read
• Baby boomer (French ombre) · 8 min read

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Shapes

Nail shape guides — almond, oval, square, and the rest.

• Square shape nails · 7 min read
• Oval shape nails · 6 min read
• Squoval shape nails · 7 min read

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Decor

Decoration — crystals, foil, and hand-painted detail.

• 3D sculpting elements · 9 min read
• Gold foil and metallic accents · 9 min read
• Swarovski crystals and rhinestones · 9 min read

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Care

Care and safety — between-appointment habits, removal, allergies, UV.

• Post-appointment care · 8 min read
• Maintenance between appointments · 7 min read
• Safe gel removal at home and in the salon · 10 min read

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Trends

Seasonal looks and current Instagram-popular styles.

• Current Instagram-popular nail looks · 5 min read
• Nail art for special occasions · 10 min read
• Bridal nail planning · 10 min read

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